I was on the phone the other day with my friend when I first said to him ‘I completely forgot how winter feels like back home. Or even Fall. I just can’t remember.’ And then it hit both of us. The strongest memories of winter and every smell of it I have were during our high school years. When we got to wake up in the morning when it was still dark, get our school uniform on, 2 layers of socks in case it was too cold, have a cup of tea (mum’s speciality) and head out. I remember that cold in my bones first… Read More »Mum, I’m coming home.
Visual Merchandising is a great field for one to study. From commercialized lifestyle to creating experiential environments, VM has it all. It’s interesting to see and predict what is next. As fashion is an industry which evolves by the day, for me, it is crucial to stay up to date both on my photography and fashion visual merchandising PGCE. What is not a surprise for the industry are collaborations. They have been happening for a long time now and I don’t think they will stop any time soon. For example, take Heidi Klum designing clothes and modelling for Lidl. Tommy Hilfiger x Gigi Hadid, Louis… Read More »EMPORIA : Blacks Visual X Proportion London
Who can resist stylish clothes on a budget especially with summer just around the corner? Well, not myself. Primark has you sorted for summer wherever you are spending it. The new HS18 collection definitely speaks of summer. Think about colourful earthly colours with beautiful floral prints. Add some vibrant colourful accessories to them and voila! That’s the only way I can help you picture the new collection’s clothes (and through the photos here OBVS). To promote and present few pieces of the collection, Primark hosted an influencer breakfast in partnership with Look Magazine. Selected lifestyle and fashion influencers arrived on the day to enjoy themselves with… Read More »Primark X Look Magazine