Primark X Look Magazine.
Who can resist stylish clothes on a budget especially with summer just around the corner? Well, not myself. Primark has you sorted for summer wherever you are spending it. The new HS18 collection definitely speaks of summer. Think about colourful earthly colours with beautiful floral prints. Add some vibrant colourful accessories to them and voila! That’s the only way I can help you picture the new collection’s clothes (and through the photos here OBVS).
To promote and present few pieces of the collection, Primark hosted an influencer breakfast in partnership with Look Magazine. Selected lifestyle and fashion influencers arrived on the day to enjoy themselves with some yummy breakfast. As everyone arrived, they were then seated at the table where a personalised doughnut was waiting for each one. The start of the event was kicked off by a Q&A session from the editor of Look Magazine and my lovely friend and blogger Isabella Thordsen. I can’t describe how blessed I fell that morning. To have been by Isabella’s side and been surrounded by all those strong and inspirational women is something that gave me even more will to work towards my goals. Each one of them different yet everyone had so much in common.
After the Q&A, the event went on very well and everyone was chatting about different topics and discussing how they would style each piece differently. The environment was so friendly and the decoration of the space made everything feel so cosy; colourful flowers in many vases, warm lighting and a buzzing atmosphere. I have worked in a few previous events before but this one has been my favourite so far.